Almost everything that matters gets decided before customer ten.

I work with founders at the 0→1 inflection — the moment founder-led sales is working but hasn't become repeatable. That inflection recurs. Every new segment has a first ten, which is why the range I work across runs from pre-seed to Series B.

The categories look unrelated on paper — construction tech, AI recruiting, healthtech, consumer AI, CX voice agents, fintech — and that's deliberate. The sequence is portable. The tactics never are. Pattern recognition across categories is the point, not a side effect.

My background: 15+ years across product marketing, account management, and revenue — most recently accountable for a $100M+ ARR portfolio across NA, EMEA and APAC.

I've been based in San Francisco for 20 years. Most of my work with founders happens here, in accelerator cohorts, founder communities, and pitch rooms.

Most early-stage failure is a sequencing failure, not an effort failure. Founders scale before they've earned the right to.

Pre-seed through Series B. Fixed-fee diagnostics, 8–12 week builds, or monthly retained.