Almost everything that matters gets decided before customer ten.

I work with founders at the 0→1 inflection — the moment founder-led sales is working but hasn't become repeatable. That inflection recurs. Every new segment has a first ten, which is why the range I work across runs from pre-seed to Series B.

The categories look unrelated on paper — construction tech, AI recruiting, healthtech, consumer AI, CX voice agents, fintech — and that's deliberate. The sequence is portable. The tactics never are. Pattern recognition across categories is the point, not a side effect.

My background: 15+ years across product marketing, account management, and community building — most recently accountable for a $100M+ ARR portfolio across NA, EMEA and APAC. GTM advisor at SF Startup Labs, and founding member AI Snack Club.

Most early-stage failure is a sequencing failure, not an effort failure. Founders scale before they've earned the right to.

Pre-seed through Series B. Fixed-fee diagnostics, 8–12 week builds, or monthly retained.