Three ways in.

The Diagnostic

"Something's leaking and I can't tell where."

A two-week sprint to locate the constraint before you spend another quarter on the wrong one.

You leave with:

• · An early-adopter profile reverse-engineered from your actual best customers
• · A competitive map with your defensible wedge named
• · A named channel or partner wedge, where one is faster than direct
• · A diagnosis of which stage is actually broken
• · A prioritized sequence for the next 90 days
• · A retention read on the customers you already have — whether the first ten are proof or coincidence

Fixed fee. Two weeks. The usual entry point.

The 0→1 Build

"I'm the only person who can sell this."

The core engagement. Eight to twelve weeks turning founder-led selling into a motion someone else can run — without scaling something that isn't ready.

Earn the Right to Scale

1. 01

   Find your early adopters

   Early customer profile before ICP. Built from who already buys, not who you wish would.

2. 02

   Understand the work before you build

   The job to be done, not the feature request.

3. 03

   Prove value to the budget owner

   The user and the buyer are rarely the same person. Enthusiasm is not a buying signal.

4. 04

   Keep pricing simple

   One axis, defensible, sayable out loud on a call.

5. 05

   Segment to scale

   Only now. Only where you've earned it.

6. 06

   Earn the second deal

   The first ten aren't proof until they renew. Churn is visible 180 days out. The second deal is the signal that the motion is real, not that the pitch landed.

You leave with:

• · Early-customer profile and qualification criteria
• · Positioning and narrative written for the budget owner
• · Pricing and packaging v1
• · Channel and motion design
• · A tested outbound or activation cadence
• · An early-warning read on which of your first customers won't renew, and why
• · The artifacts your first revenue hire needs on day one

8–12 weeks. Scoped per engagement.

Retained Advisor

"I know the next move. I don't know how to sequence it."

Monthly retained advisory for founders navigating a specific inflection — first AE hire, moving upmarket, opening a second segment, or a motion transition: B2B2C, consumer→enterprise, PLG→sales-led. Naming the transition is half the work.

Every new segment has a first ten. Series B founders opening a second market are back at the start of the same sequence — and it's the stage most teams assume they've outgrown.

Format: recurring working sessions, async access between them, and the artifacts that come out of both.

Monthly. Minimum three months.