Three ways in.

The Diagnostic

"Something's leaking and I can't tell where."

A two-week sprint to find the constraint — before you spend another quarter fixing the wrong one.

You leave with:

• · An early-adopter profile, reverse-engineered from who actually buys — not who fills the pipeline
• · A competitive map with your defensible wedge named
• · The faster path named: direct, or a channel or partner, where one beats going direct
• · A read on which stage is actually broken
• · A prioritized sequence for the next 90 days
• · A retention read on your current customers — whether the first ten are proof or coincidence

Fixed fee. Two weeks. The usual entry point.

The 0→1 Build

"I'm the only person who can sell this."

The core engagement. Eight to twelve weeks turning founder-led selling into a motion someone else can run — without scaling something that isn't ready yet.

Earn the Right to Scale

1. 01

   Find your early adopters

2. 02

   Understand the work before you build

3. 03

   Prove value to the budget owner

4. 04

   Keep pricing simple

5. 05

   Segment to scale

6. 06

   Earn the second deal

You leave with:

• · An early-customer profile and qualification criteria
• · Positioning and narrative written for the budget owner, not the user
• · Pricing and packaging, v1
• · Channel and motion design
• · A tested outbound or activation cadence
• · An early-warning read on which of your first customers won't renew, and why
• · The artifacts your first revenue hire needs on day one

8–12 weeks. Scoped per engagement.

Retained Advisor

"I know the next move. I don't know how to sequence it."

Monthly advisory for founders navigating a specific inflection — first AE hire, moving upmarket, opening a second segment, or a motion transition: B2B2C, consumer→enterprise, PLG→sales-led. Naming the transition is half the work.

Every new segment has a first ten. Series B founders opening a second market are back at the start of the same sequence — the stage most teams assume they've outgrown.

How it runs:

• · Recurring working sessions, with async access between them
• · The artifacts that come out of both
• · One inflection at a time — named, sequenced, and pressure-tested before you commit the team to it

Monthly. Minimum three months.